Suganova — Brand Identity

Suganova is an energy supplement company that aims to invigorate hard-working adults with delicious candy-like gummies. The brand revolves around the concept of energy, in particular the energy released from a supernova. With the theme “work hard, play hard” in mind, I focused on a more playful and energetic design direction, contrasting a lively chartreuse color with more mature shades of purple. The logotype is rounded, like gummies, and the logomark is an energetic rabbit witnessing a star explosion in space, as evidenced by the reflection on his goggles.

My role — Branding, logo design, packaging design, collateral design, art direction